Strike House Studio · Official DAZN Creator Partner

Strike HouseThe creator network that moves fight culture.

Owned, coordinated distribution across boxing and MMA. 28 vetted pages, 3.3M+ combined followers, native fight culture that cannot be manufactured from the outside. One point of contact, one coordinated wave.

74M+
Boxing campaign views
8.9M+
UFC Freedom 250 · organic
15M+
Music-in-fights views
3.3M+
Combined followers

Every figure below is organic and taken from creator analytics. Full breakdowns are on the linked proof pages.

Live now · Official DAZN partnership
The machine, running

Boxing: a coordinated network wave on Joshua vs Prenga (July 25), running as an official paid DAZN campaign, the network driving PPV buys and sign-ups around the card through tracked links. MMA: a second wave on McGregor vs Holloway (UFC 329, July 11), the biggest return in the sport. Both codes, same month, one coordinated network, on demand.

How a wave works
Brief to receipts in one week
01

The brief

You bring the release, product or event. We map it to the fight moment, pick the pages, set the angles and the click path. One contact, no herding creators.

02

The wave

Coordinated rollout across the network, 48–72 hours from signed brief to first post live. Native content in each creator's own lane, tracked links throughout.

03

The recap

A performance recap with the receipts: views, engagement, strongest pages and angles, recommendations for the next wave. Built to be forwarded internally.

MMA · UFC Freedom 250 (White House card)
8.9M+ views

13 posts, four separate pages cleared seven figures on the same card, two at 1.5M and two at 1.1M, all organic with zero paid spend. This is the network moving a global event on its own. Put a release, a brand or a broadcast under content like this and it rides a wave the audience is already watching.

See the UFC Freedom 250 recap
Boxing · the big fights
74M+ views across recent campaigns

Anchored by the founder page boxing.arc (140K) and a roster of 100K–300K fight-edit pages. When a major fight lands, the network moves serious volume.

AJ vs Jake Paul · 14.8M on one edit Canelo vs Berlanga · 22.4M Jake Paul vs Tank · 8.3M Inoue · 1.6M
See the boxing proof pack
For labels & artists · music inside fight culture
15M+ views · 4 campaigns

Label tracks placed natively across the network, landing inside the content the audience already watches. One track ran across two creators for 10.2M combined views. The same audio adapts to whatever each creator's lane already does, then carries the record into an audience that never sees label marketing. Strongest fit: rap, drill, phonk and walkout-friendly releases. One track carries each fight wave, and the seat is always time-boxed.

See the music proof pack
For brands & rights-holders · the audience itself
18-34 male fight culture, at scale

The hardest audience in sport to reach through traditional advertising, reached natively: training content, fight-week hype, knockout highlights and gym culture across the UK and US. For brands, that means product living inside the content this audience actually watches. For rights-holders and broadcasters, it means coordinated waves that drive measurable buys and sign-ups, proven live on our current DAZN campaign.

Energy & nutrition · native fit Fight gear & sportswear · native fit Broadcast & PPV · live campaign Events & tickets · native fit
The bigger picture · the bridge

Where this goes next

Strike House already sits at the centre of combat-sports content. The next layer is the ecosystem around it:

Creator network · owned DAZN · official partner, paid campaign live Promoters · in early talks Athlete access · live

Direct lines to rising professional talent competing on major broadcast cards, from debuting prospects to heavyweights being built into headliners. That is a real bridge, not a hypothetical one.

Put it together and Strike House becomes the connector between four worlds that all want each other: labels with the music, a network with the native reach, promoters with the cards, and broadcasters with the feed. Nobody else can broker that combination.

What this unlocks for you

Whether you are a label with a release, a brand chasing this audience, or a rights-holder with an event: Strike House is the native distribution layer inside fight culture, across both boxing and MMA, at a scale and authenticity that cannot be built in-house.

The move is simple: bring the release, the product or the event. We map the wave, brief the network, and deliver the recap with the receipts.

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